Intended to be the people search application, Spock has its robots crawling the net to find out from 'trusted' sources (read LinkedIn, Blogger, Wordpress and like), information about individuals and presents them to the user. Additionally, it also provides a truly Web 2.0 feature of letting users tag other individuals.
Its limitation in being unable to track commoners effectively has been cited by some experts, mentioning that Spock would be most helpful in case you are searching for celebrities.
What caught my eye was a Spock banner I found on an Indian music site. Interestingly, the banner features Aishwarya Rai and the catch-line says 'Click to see tags and pictures'.
Now that is a big departure from the basic function of Spock - To search for people!
Thursday, November 29, 2007
Want to Spock yourself?
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"Spock yourself": it's now entered the Internet lexicon.
spock is a verb. It refers to the people search engine, http://spock.com
Usage: Spock me! - telling someone to look you up on spock.com
You've been spocked! - an imperative for someone to look up their spock profile because something has changed, usually positively, like a new picture, a new tag added, a new link, a new relationship.
Kenneth Udut can be spocked at http://www.spock.com/Kenneth-Udut-zeeIb1Ou - to be spocked at means - this is the URL of that person's profile.
http://www.spock.com/Kenneth-Udut-zeeIb1Ou
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