Intended to be the people search application, Spock has its robots crawling the net to find out from 'trusted' sources (read LinkedIn, Blogger, Wordpress and like), information about individuals and presents them to the user. Additionally, it also provides a truly Web 2.0 feature of letting users tag other individuals.
Its limitation in being unable to track commoners effectively has been cited by some experts, mentioning that Spock would be most helpful in case you are searching for celebrities.
What caught my eye was a Spock banner I found on an Indian music site. Interestingly, the banner features Aishwarya Rai and the catch-line says 'Click to see tags and pictures'.
Now that is a big departure from the basic function of Spock - To search for people!
Thursday, November 29, 2007
Want to Spock yourself?
Posted by Manandeep Singh at 10:19 PM 1 comments
Labels: Advertising, Internet, Search, Spock, Web 2.0
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